About Us | ASRAR — أَسْرار

Our Story

Born from a Passion for the Extraordinary

ASRAR was founded in Riyadh in 2016 with a singular belief: that every diamond holds a secret — a story of millions of years, of extraordinary pressure becoming extraordinary beauty.

Our founder, driven by a deep appreciation for both Islamic art and modern luxury, envisioned a maison where Saudi Arabia's rich cultural heritage would define a new standard in diamond jewelry. Today, ASRAR is recognized as one of the Kingdom's most distinguished diamond houses.

est. MMXVI

What Defines Us

Pillars of Excellence

01

Uncompromising Quality

Every diamond in our collection is GIA-certified and hand-selected by our gemologists. We reject 98% of stones that don't meet our exacting standards for brilliance, fire, and character.

02

Artisan Mastery

Our master jewelers bring over 50 years of combined experience, blending time-honored techniques with cutting-edge 3D CAD technology. Every setting, every prong, every polish reflects an obsessive attention to detail.

03

White-Glove Service

From private consultations to hand-delivery in our signature packaging, every interaction with ASRAR is designed to feel like an occasion. Our VIP concierge is available 24/7.

04

Ethical Sourcing

Every ASRAR diamond is conflict-free and ethically sourced through the Kimberley Process. Our supply chain is fully transparent, and we are committed to responsible practices at every stage.

The Artisans

The People Behind the Brilliance

A hand-picked team of gemologists, designers, and master craftsmen united by one conviction: perfection is not optional.

ع.ر

Abdullah Al-Rashid

Founder & Creative Director

A third-generation jeweler whose family legacy in precious stones spans the Arabian Peninsula. London and Geneva trained.

ل.م

Lama Al-Mutairi

Head of Design

Award-winning jewelry designer with 15 years of experience. Her creations have been featured in Vogue Arabia and Harper's Bazaar.

أ.ح

Ahmad Al-Harbi

Chief Gemologist (GIA GG)

GIA Graduate Gemologist with 20 years evaluating the world's finest stones. Personally certifies every diamond that enters the ASRAR collection.

ن.ع

Noura Al-Otaibi

Master Jeweler

Trained in Antwerp's diamond district, Noura leads our workshop with precision and artistry. Specializes in intricate hand-setting and micro-pavé.

The House of ASRAR